1) Information about the collection of personal data and contact details of the responsible person
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is CREW Republic Brewery GmbH, Andreas-Danzer-Weg 30, 85716 Unterschleißheim, Germany, Tel.: 089 411471290, email: crew@crewrepublic.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https: //" and the lock symbol in your browser line.
2) Data collection when visiting our website
In the case of merely informative use of our website, ie if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following information that is technically necessary for us to display the website:
- Our visited website
- Date and time at the time of access
- Amount of transmitted data in bytes
- Source/reference from which you accessed the site
- Used browser
- Operating system used
- Used IP address (possibly in anonymous form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to retrospectively check the server logfiles should concrete evidence point to unlawful use.
3) content delivery network
Nitropack
On our website we use the Content Delivery Network (“CDN”) of NitroPack LLC, Studentski Kompleks, Sofia, postcode 1756, Bulgaria (“NitroPack”).
A content delivery network is an online service that is used to deliver large media files in particular (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. Using NitroPack's Content Delivery Network helps us to optimize our website's loading speeds.
The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in a secure and efficient provision and in improving the stability and functionality of our website.
For more information, see NitroPack's privacy policy at https://nitropack.io
4) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow you to recognize your browser the next time you visit it (so-called persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data as well as IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. The duration of each cookie storage can be found in the overview of the cookie settings of your web browser.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the content of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of a given consent or according to Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
Please note that you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or can exclude the acceptance of cookies for specific cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the Help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browser under the following links:
Internet Explorer: https://support.microsoft.com
Firefox: https://support.mozilla.org
Chrome: https://support.google.com
Safari: https://support.apple.com
Opera: https://help.opera.com
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) contact us
When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected when a contact form is used can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.
6) Data processing when opening a customer account and for contract execution
According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the purpose of concluding a contract or opening a customer account. The data collected is shown in the respective input forms. A deletion of your customer account is possible at any time and can be done by a message to the above-mentioned address of the person in charge. We store and use the data you have provided for the execution of the contract. After completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiration of these periods, unless you have expressly consented to further use of your data or a legally permitted further data use by our side has been.
7) comment function
As part of the comment function on this website, in addition to your comment, information on the time of writing the commentary and the name of the commentator you have chosen will be saved and published on this website. Furthermore, your IP address will be logged and saved. This storage of the IP address is made for security reasons and in the event that the data subject violates the rights of third parties or posts unlawful contents by submitting a comment. We need your e-mail address in order to contact you if a third party objects to your published content as unlawful. Legal bases for the storage of your data are the Art. 6 para. 1 lit. b and f DSGVO. We reserve the right to delete comments if they are objected to by third parties as unlawful.
8) Use of customer data for direct advertising
8.1 Registration for our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. Mandatory information for sending the newsletter is your e-mail address alone. The specification of further data is voluntary and will be used to address you personally. For sending the newsletter we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation e-mail asking you to confirm by clicking on a link that you wish to receive the newsletter in the future.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we will save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace a possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used exclusively for promotional purposes by means of the newsletter. You can cancel the newsletter at any time via the provided link in the newsletter or by sending a message to the person named above. After cancellation, your e-mail address will be deleted immediately in our newsletter distribution, as far as you have not expressly consented to a further use of your data or we reserve the right to further data usage, which is permitted by law and about which we inform you in this statement.
8.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by e-mail. For this we do not have to obtain a separate consent from you according to § 7 Abs. 3 UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 para. 1 lit. f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you a mail. You are entitled to object to the use of your e-mail address for the purpose described above at any time with effect for the future by a message to the person named at the beginning. For this purpose, you only have to pay delivery costs according to the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
8.3 Newsletter dispatch via MailChimp
Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com
MailChimp uses this information for sending and statistical evaluation of the newsletter on our behalf. For the evaluation, the e-mails sent include so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. This will determine if a newsletter message has been opened and which links may have been clicked. Mailchimp uses the web beacons to automatically generate general, non-personal statistics on how to respond to newsletter campaigns. Based on our legitimate interest in the statistical evaluation of newsletter campaigns for the optimization of advertising communication and a better focus on recipient interests, the web beacons according to Art. 6 para. 1 lit f DSGVO also include data of the respective newsletter recipient (e-mail address, Time of retrieval, IP address, browser type and operating system) and recycled. These data provide an individual inference to the newsletter recipient and are processed by Mailchimp to automatically generate statistics that indicate whether a particular recipient has opened a newsletter message.
If you want to deactivate data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp can also provide this data in accordance with Art. 6 para. 1 lit. f Use DSGVO itself for its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example, to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement ("Data Processing Agreement") with MailChimp on the basis of the standard contractual clauses of the European Commission in order to enable the transmission of your personal data to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: https://mailchimp.com
You can view the privacy policy of MailChimp here:
https://mailchimp.com
8.4 Newsletter dispatch via rapidmail
The dispatch of our E-Mail-Newsletter takes place via the technical service provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg ("rapidmail"), to which we pass on your data provided during the newsletter registration. This transfer is made in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in the use of a promotional, secure and user-friendly newsletter system. The data entered by you in order to receive the newsletter (eg e-mail address) will be stored on the servers of rapidmail in Germany.
rapidmail uses this information for the dispatch and statistical evaluation of the newsletter on our behalf. For the evaluation, the e-mails sent include so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. This will determine if a newsletter message has been opened and which links may have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (eg purchase of a product on our website) has taken place after clicking on the link in the newsletter. In addition, technical information is collected (eg time of retrieval, IP address, browser type and operating system). The data are collected exclusively pseudonymized and are not linked to your other personal data, a direct personal reference is excluded. This data is for statistical analysis of newsletter campaigns only. The results of these analyzes can be used to better tailor future newsletters to the interests of the recipients.
If you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded a contract processing contract with rapidmail, in which we commit the rapidmail to protect the data of our customers and not to pass them on to third parties.
Further information on rapidmail's data protection can be found in rapidmail's data protection declaration: https://www.rapidmail.de
9) Data processing for order processing
9.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 (1) (b) GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact details you provided when ordering (name, address, e-mail address) in order to meet our statutory information requirements in accordance with Art. 6 Para . 1 lit. c GDPR personally using a suitable means of communication (e.g. by post or email) about upcoming updates in the legally stipulated period. Your contact details will be used strictly for the purpose of notifications about updates we owe and will only be processed by us for this purpose to the extent necessary for the respective information.
In order to process your order, we also work together with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
9.2 Use of special service providers for order processing and processing
– Plenty Markets
The order processing takes place via the service provider "plentymarkets" (plentysystems AG, Mayor-Brunner-Str. 15, 34117 Kassel). Name, address and any other personal data are only passed on to plentymarkets for processing the online order in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order. Details on plentymarkets' data protection and plentymarkets GmbH's data protection declaration can be viewed on the plentymarkets website at "plentymarkets.eu".
9.3 Forwarding of personal data to shipping service providers
- DHL
If the delivery of the goods is carried out by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will give your email address in accordance with Art. 6 Para. 1 lit. a GDPR to DHL prior to delivery of the goods for the purpose of agreeing a delivery date or to announce the delivery, provided that you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, only the name of the recipient and the delivery address are forwarded to DHL. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
The consent can be withdrawn at any time with effect for the future against the person named above or against the transport service provider DHL.
- DPD
If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will give your email address and telephone number before the goods are delivered in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of agreeing a delivery date or to announce the delivery to DPD, provided that you have given your express consent in the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO only forwards the name of the recipient and the delivery address to DPD. It will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or the delivery notification is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the person responsible or the transport service provider DPD.
9.4 Use of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment is processed via the "Apple Pay" function of your end device operated with iOS, watchOS or macOS by debiting a payment card deposited with "Apple Pay". Apple Pay uses security features built into your device's hardware and software to help protect your transactions. To release a payment, you have to enter a code that you have previously defined, as well as verification using the "Face ID" or "Touch ID" function on your device.
For the purpose of payment processing, the information you provide during the ordering process and the information about your order are passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay in order to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the outgoing website to confirm payment success.
If personal data are processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.
Apple retains anonymized transaction information, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes personal references. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to “Wallet & Apple Pay” and turn off “Allow payments on Mac”.
Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com
- Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment is processed via the "Google Pay" application of your with at least Android 4.4 ("KitKat") operated and with an NFC function mobile devices by debiting a payment card deposited with Google Pay or a payment system verified there (eg PayPal). To release a payment via Google Pay in the amount of more than € 25, it is necessary to unlock your mobile device beforehand by means of the verification measures set up (such as face recognition, password, fingerprint or sample).
For the purpose of payment processing, the information you provide during the ordering process and the information about your order will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the original website, which is used to verify that a payment has been made. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a one-time numerical token. In all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the initial website by debiting the payment method deposited with Google Pay.
If personal data are processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR.
Google reserves the right to collect, save and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, location and description of the dealer, a description of the purchased goods or services provided by the dealer, photos that you have attached to the transaction, the name and email address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Art. 6 Para. 1 lit. f GDPR based on the legitimate interest in correct accounting, the verification of process data and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed process data with other information that is collected and stored when Google uses other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com
- Klarna
If you choose a Klarna payment service, the payment will be processed by Klarna Bank AB (publ), https://klarna.com
https://cdn.klarna.com
The credit information can contain probability values (so-called score values). As far as score values are included in the results of the credit rating, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. The received information about the statistical probability of a payment default uses Klarna for a balanced decision on the creation, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the controller or to Klarna. However, Klarna may continue to be entitled to process your personal data, if this is necessary for the contractual payment.
Your personal details are processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com
or for those affected based in Austria https://cdn.klarna.com
treated.
- Mollie
If you choose a payment method from the payment service provider Mollie, payment will be processed via the payment service provider Mollie BV, Keizersgracht 313, 1016 EE Amsterdam, Netherlands, to whom we will provide the information you provided during the ordering process, together with the information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) according to Art. 6 Para. 1 lit. b Pass on GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Mollie and only to the extent that it is necessary for this.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we will transfer your payment data in the course of the payment to PayPal (Europe) Sarl et Cie, SCA, 22- 24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for the payment process.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may continue to be entitled to process your personal data, if this is necessary for the contractual payment.
- IMMEDIATELY
If you select the payment method "SOFORT", the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will provide the information you provided during the ordering process, together with the information about your order in accordance with Art. 6 para. 1 lit. b Pass on GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider IMMEDIATELY and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection regulations at the following Internet address: https://www.klarna.com
10) Use of rating and seal graphics
Trusted Shops Trust Badge
To display our Trusted Shops seal of quality as well as to offer the Trusted Shops membership for buyers after placing an order, the Trusted Shops Trust Badge is included on this website.
This serves to safeguard our legitimate interests in optimally marketing our offer, which are predominant in the context of a weighing up of interests, Art. 6 para. 1 lit. f DSGVO. The Trustbadge and the services advertised therewith are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, amount of data transmitted and the requesting provider (access data) and documents the call. These access data will not be evaluated and automatically overwritten within seven days after the end of your page visit.
Further personal data are only transferred to Trusted Shops, as far as you decide after the conclusion of an order for the use of Trusted Shops products or have already registered for the use. In this case, the contractual agreement between you and Trusted Shops applies.
11) Use of Social Media: Videos
Use of Vimeo Videos
Our website includes plugins from the Vimeo video portal from Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. Vimeo transmits the content of the plugin directly to your browser and integrates it into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can immediately assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.
The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.
If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your related rights and setting options to protect your privacy can be found in Vimeo's data protection information: https://vimeo.com
The tracking tool Google Analytics from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated into videos from Vimeo that are integrated on our site. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our side. Google Analytics uses so-called “cookies” for tracking, these are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR based on Vimeo's legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the website.
12) Online Marketing
12.1 Facebook pixel for creating custom audiences (with cookie consent tool)
The so-called "Facebook pixel" of the social network Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"), is used within our online offer.
If a user clicks on an ad that is displayed on Facebook, the URL of our linked page will be added by Facebook Pixel. If our site allows pixel sharing of data with Facebook, this URL parameter is written into the user's browser via a cookie, which sets our linked page itself. This cookie is then read out by Facebook Pixel and allows the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com
The data processing associated with the use of the Facebook Pixel takes place only with your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, remove the checkmark next to the setting for the "Facebook Pixel" in the "Cookie Consent Tool" integrated on the website.
12.2 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website.
The information generated by the cookie and / or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This can also result in a transmission to the servers of Google LLC. come in the US.
Google uses the information so obtained to evaluate your usage behavior with respect to the AdSense ads. The Google AdSense IP address sent by your browser will not be merged with other Google data. The information collected by Google may be transferred to third parties, if required by law and / or as far as third parties process this data on behalf of Google.
Details on the processing initiated by Google AdSense and how Google handles data from websites can be found here: https://policies.google.com
The described processing of data is carried out in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of targeting the user through advertising by third parties whose ads are displayed on this website based on the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party content against payment.
You can find more information about Google's data protection regulations at the following Internet address: https://www.google.de
You can permanently deactivate cookies for advertising specifications by preventing them by setting your browser software accordingly or you can download and install the browser plug-in available under the following link:
https://www.google.com
Please note that certain functions of this website may not be used or may only be of limited use if you have deactivated the use of cookies.
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 para. 1 lit. a DSGVO caught up. You may revoke your consent at any time with future effect. To exercise your withdrawal, please follow the above mentioned possibility to make an objection.
13) web analytics services
13.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
With a special function, the so-called "demographic characteristics", Google Analytics also enables the creation of statistics with statements about the age, gender and interests of the site visitors on the basis of an evaluation of interest-related advertising and with the help of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records recorded via the “demographic characteristics” cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us a message in accordance with Art. 6 Para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google Analytics will not be used during your website visit.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com
13.2 Hotjar (hotjar Ltd.)
This website uses the web analysis service Hotjar of Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julian's Business Center, 3, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe Tel: + 1 (855) 464-6788).
With this tool, movements on the websites where Hotjar is used to understand (so-called heat maps). For example, you can see how far users are scrolling and which buttons users click as often. Furthermore, using the tool, it is also possible to obtain feedback directly from the users of the website. In this way, we gain valuable information to make our websites faster and more customer-friendly. The above analysis is based on our legitimate interests in optimization and marketing purposes and the appropriate design of our website according to Art. 6 para. 1 lit. f DSGVO.When using this tool we pay particular attention to the protection of your personal data. So we can only understand which buttons you click and how far they scroll. Areas of the websites, in which personal data of you or third are indicated, are automatically hidden by Hotjar, and are thus at no time comprehensible.
Hotjar offers every user the option of using a "Do Not Track header" to prevent the use of the tool Hotjar, so that no data on the visit of the respective website are recorded. This is a setting that supports all the usual browsers in the current version. For this, your browser sends a request to Hotjar, with the hint to disable the tracking of the respective user. If you use our website with different browsers / computers, you must set up the "Do Not Track header" for each of these browsers / computers separately.
Detailed instructions with information about your browser can be found at: https://www.hotjar.com
More information about Hotjar Ltd. and the Hotjar tool can be found at: https://www.hotjar.com
Hotjar Ltd.'s privacy policy can be found at: https://www.hotjar.com
As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 para. 1 lit. a DSGVO caught up. You may revoke your consent at any time with future effect. To exercise your withdrawal, please follow the above mentioned possibility to make an objection.
14) Retargeting / Remarketing / Referral Advertising
Google Ads Remarketing
Our website uses the features of Google Ads Remarketing to advertise this site on Google's search results, as well as third party websites. Provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Any further data processing will only take place if you have agreed with Google that your internet and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize advertisements that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com
Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website or alternatively follow the option described above to make an objection.
15) Tools and Miscellaneous
15.1 - DATEV
We use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg ("DATEV").
DATEV processes incoming and outgoing invoices as well as, if necessary, the bank movements of our company in order to automatically record invoices, match them to the transactions and use them to create the financial accounting in a partially automated process.
If personal data are also processed, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the efficient organization and documentation of our business processes.
For more information on DATEV, the automated processing of data and the data protection provisions, see https://www.datev.de
15.2 Shopsync for Shopify
This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that updates in e-mail lists from Mailchimp (such as a successful opt-out of a newsletter recipient) are automatically stored on Shopify and, on the other hand New contact data generated on contracts with Shopify are automatically transferred to Mailchimp's email lists.
In the former case, data is processed in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the effective and cross-system maintenance of the files of addressees and the efficient observance of legally significant changes in status.
In the second case, only on the basis of the user's express consent in accordance with Art. 6 Para. 1 lit. a GDPR after a contract has been concluded on Shopify for inclusion in the Mailchimp list, its first and last name, address and email address together with transaction-related information (purchase amount, time and date of purchase) transmitted to Mailchimp by ShopSync.
ShopSync does not save or store data transmitted in this way after synchronization. All information synchronized between Shopify and Mailchimp is transmitted via SSL (Secure Socket Layer) technology, and all transmitted information remains encrypted during the synchronization process.
The synchronization process requires information to be transferred over a secure connection to servers hosted by Amazon Web Services in the United States.
Further data protection information on ShopSync can be found here: https://shopsync.io
16) rights of the person concerned
16.1 The applicable data protection law grants you the following rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:
- Right to information in accordance with Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to deletion in accordance with Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to information in accordance with Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
- Right to lodge a complaint in accordance with Art. 77 GDPR.
16.2 RIGHT TO OBJECT
IF, IN THE CONTEXT OF INTEREST ACCOUNTABILITY, WE PROCESS OUR PERSONAL DATA BASED ON OUR MAJOR LEGITIMATE INTEREST, YOU HAVE ANY PRESENT RIGHT TO SUBMIT AGAINST THIS PROCESSING FOR CONSEQUENCES WITH EFFECT ON THE FUTURE FOR REASONS OBTAINED FROM YOUR SPECIFIC SITUATION.
MAKE USE OF YOUR OPPOSITION RIGHT, WE FINISH THE PROCESSING OF THE AFFECTED DATA. FURTHER PROCESSING REMAINS SUBJECT TO EXERCISE WHEN WE MAY PROVIDE IMPERATIVE REASONABLE REASONS FOR PROCESSING WHICH EXCEED ITS INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE PRESENTATION, EXERCISE OR DEFENSE OF LEGAL CHARGES.
IF YOUR PERSONAL DATA IS PROCESSED BY US TO OPERATE DIRECT ADVERTISING, YOU HAVE THE RIGHT TO INTRODUCE ANY CONTESTING AGAINST THE PROCESSING OF YOU OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OPPOSITE AS DESCRIBED ABOVE.
MAKE USE OF YOUR CONTINGENCY RIGHT, WE FINISH THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ACCEPTANCE.
17) Duration of storage of personal data
The duration of the storage of personal data is based on the respective legal basis, the purpose of processing and - if applicable - additionally based on the respective legal retention period (eg commercial and tax retention periods).
In the processing of personal data based on an explicit consent in accordance with Art. 6 para. 1 lit. a DSGVO, these data are stored until the person withdraws his consent.
There are statutory retention periods for data which, in the context of legal or similar obligations, are based on Art. 6 para. 1 lit. b DSGVO are processed, these data are routinely deleted after expiry of the retention periods, if they are no longer required for fulfillment of the contract or for initiating a contract and / or if there is no legitimate interest in the re-storage on our part.
In the processing of personal data on the basis of Art. 6 para. 1 lit. f DSGVO, these data will be stored until the person concerned exercises his right of objection under Art. 21 para. 1 DSGVO, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the person concerned, or the processing serves the assertion, exercise or defense of legal claims.
In the processing of personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f DSGVO these data will be stored until the person concerned exercises his right of objection under Art. 21 para. 2 DSGVO.
Unless otherwise stated in the other information in this Declaration on Specific Processing Situations, stored personal data will be erased if they are no longer necessary for the purposes for which they were collected or otherwise processed.
